First Light/FAQ
Everything people ask before booking, from how the hour works and what it costs to AI search and who owns the site. Don’t see yours? Ask me directly.
More people now ask ChatGPT, Claude and Google’s AI for recommendations instead of scrolling search results. I build your site so those tools can read it and understand it: structured data (schema), clear answers to the questions your clients ask, and the words they actually search for. A pretty site they can’t read doesn’t get recommended.
First you tell me about your business on a short call or a Loom. Then I design, write and build your site in one focused hour, and connect your domain right after. No weeks of back and forth, no learning a platform at midnight.
Websites start at $499, paid once. No subscriptions, ever. Extras like online payments or a store are quoted separately on our call.
Not from me. Hosting on Netlify is free for most small sites, and your only ongoing cost is your domain renewal, paid directly to your registrar.
They share the same foundations. Clear structure, fast pages, schema and real answers help you show up in Google and get recommended by ChatGPT, Claude, Perplexity and Google’s AI Overviews. I build for both.
It’s what happens when someone asks Siri, Alexa, Google Assistant or ChatGPT a question with their voice, like “who makes wedding cakes near me?” Instead of ten blue links, they hear one answer. More and more searches start this way, on phones, in cars and on smart speakers. I write and structure your site so that it can be that one answer. It takes time, and no one can promise a spot, but this gives you a real shot.
Answer the questions your customers actually ask, in plain language, on your own site. I add FAQs written the way people talk, schema that tells search engines exactly what you do, where and for whom, and clear details assistants can trust. Then I make sure Google and Bing can find every page.
Bing feeds a lot of the AI answers people get, including Microsoft Copilot and, in part, ChatGPT search. Most people skip it completely. I don’t: your site gets set up for Google and Bing.
Yes. You get a sitemap, then we submit it in Google Search Console and request indexing for your key pages, then import into Bing Webmaster Tools and submit there too. Most new sites skip this step and wait weeks to be found.
Google can pick up new pages within days once they’re submitted, but rankings and AI recommendations build over weeks and months. Nobody can promise a spot, not me and not Google. What I can promise is a site built the right way from day one, so you’re not starting behind.
Founders and small business owners who would rather run their business than build a website: bakers, coaches, swim brands, planners, salons, florists, wineries and retreats.
Yes. Copy is included, written in your words and your voice, with the questions your clients ask answered right on the page.
Yes. Send your logo, fonts, colours and any brand guide with your brief and I will build around them. No brand yet? I will design a look that fits you, from type and palette to custom graphics.
Your idea, your logo if you have one, and any photos you love. No photos yet? I can create on-brand imagery for launch.
Yes. Every site is built mobile ready and checked on phone and desktop before launch.
No. First Light is not a logo studio. If you don’t have a logo yet, your name is set beautifully in type that fits your brand.
Not in the $499. First Light is not a Shopify store, so payments and checkout are quoted separately. We talk through what you need on our call.
If your brand fonts aren’t licensed yet, I license them for you and bill them at cost.
Yes. The code is yours and it is hosted on Netlify, which is free for most small sites. No platform subscription holding your site hostage.
Yes. If you already own a domain, I connect it at launch so your site goes live on your own address. No domain yet? I will help you pick and register one.
Small fixes are included for fourteen days after launch. After that, updates are booked by the hour, so you are never locked into a monthly plan.
Between Rome and New York. I work with clients wherever they are, over video call.
Yes. If one of the sites here feels like you, we use it as the starting point and customise it from there, with your name, colours, copy and imagery, so it becomes entirely yours. I’m always creating new templates and adding them to the site, so if you don’t see your style yet, check back soon.
Your hour includes
Not a logo studio: your name is set beautifully, nothing more. Not a Shopify store either: payments and checkout are quoted separately. We decide what your site needs together on our call.
Book your hourFirst Light/FAQ
Everything people ask before booking, from how the hour works and what it costs to AI search and who owns the site. Don’t see yours? Ask me directly.
More people now ask ChatGPT, Claude and Google’s AI for recommendations instead of scrolling search results. I build your site so those tools can read it and understand it: structured data (schema), clear answers to the questions your clients ask, and the words they actually search for. A pretty site they can’t read doesn’t get recommended.
First you tell me about your business on a short call or a Loom. Then I design, write and build your site in one focused hour, and connect your domain right after. No weeks of back and forth, no learning a platform at midnight.
Websites start at $499, paid once. No subscriptions, ever. Extras like online payments or a store are quoted separately on our call.
Not from me. Hosting on Netlify is free for most small sites, and your only ongoing cost is your domain renewal, paid directly to your registrar.
They share the same foundations. Clear structure, fast pages, schema and real answers help you show up in Google and get recommended by ChatGPT, Claude, Perplexity and Google’s AI Overviews. I build for both.
It’s what happens when someone asks Siri, Alexa, Google Assistant or ChatGPT a question with their voice, like “who makes wedding cakes near me?” Instead of ten blue links, they hear one answer. More and more searches start this way, on phones, in cars and on smart speakers. I write and structure your site so that it can be that one answer. It takes time, and no one can promise a spot, but this gives you a real shot.
Answer the questions your customers actually ask, in plain language, on your own site. I add FAQs written the way people talk, schema that tells search engines exactly what you do, where and for whom, and clear details assistants can trust. Then I make sure Google and Bing can find every page.
Bing feeds a lot of the AI answers people get, including Microsoft Copilot and, in part, ChatGPT search. Most people skip it completely. I don’t: your site gets set up for Google and Bing.
Yes. You get a sitemap, then we submit it in Google Search Console and request indexing for your key pages, then import into Bing Webmaster Tools and submit there too. Most new sites skip this step and wait weeks to be found.
Google can pick up new pages within days once they’re submitted, but rankings and AI recommendations build over weeks and months. Nobody can promise a spot, not me and not Google. What I can promise is a site built the right way from day one, so you’re not starting behind.
Founders and small business owners who would rather run their business than build a website: bakers, coaches, swim brands, planners, salons, florists, wineries and retreats.
Yes. Copy is included, written in your words and your voice, with the questions your clients ask answered right on the page.
Yes. Send your logo, fonts, colours and any brand guide with your brief and I will build around them. No brand yet? I will design a look that fits you, from type and palette to custom graphics.
Your idea, your logo if you have one, and any photos you love. No photos yet? I can create on-brand imagery for launch.
Yes. Every site is built mobile ready and checked on phone and desktop before launch.
No. First Light is not a logo studio. If you don’t have a logo yet, your name is set beautifully in type that fits your brand.
Not in the $499. First Light is not a Shopify store, so payments and checkout are quoted separately. We talk through what you need on our call.
If your brand fonts aren’t licensed yet, I license them for you and bill them at cost.
Yes. The code is yours and it is hosted on Netlify, which is free for most small sites. No platform subscription holding your site hostage.
Yes. If you already own a domain, I connect it at launch so your site goes live on your own address. No domain yet? I will help you pick and register one.
Small fixes are included for fourteen days after launch. After that, updates are booked by the hour, so you are never locked into a monthly plan.
Between Rome and New York. I work with clients wherever they are, over video call.
Yes. If one of the sites here feels like you, we use it as the starting point and customise it from there, with your name, colours, copy and imagery, so it becomes entirely yours. I’m always creating new templates and adding them to the site, so if you don’t see your style yet, check back soon.