First Light/About
I’m Heather Dawn, the founder of First Light. I’ve spent about twenty years building things on the internet, and now I design, write and build websites for women with better things to do, made to be found on Google and the new AI search tools.

Heather Dawn, founder · Between Rome and New York
I love helping people with the things that come easy to me and feel impossibly hard to them, and for me, websites, tech and AI are all of those things.
I’ve spent about twenty years building things on the internet, and somewhere along the way I noticed that the part everyone dreads, the fonts and the photos and the copy and figuring out why the form won’t send, is the part I would happily do on a Sunday with a glass of wine. So when a woman tells me she’s been meaning to fix her website for two years, I know exactly how that feels, because I’ve watched so many brilliant women put their own thing last.
Maybe you bought the template, watched the tutorial at eleven at night, and closed the laptop wondering if you’re just not a tech person. You are plenty capable, and you also have far better things to do with your evenings. I care about the little details that make a site feel like you: the way the light falls in a photo, the font that finally looks like your brand, the sentence that sounds like you said it over coffee. And while I’m at it, I make sure ChatGPT and Claude can find you.
Tell me what you’re dreaming up. I’d love to help.
Vibes for getting out of your own way
My playlist for building things. Press play while you browse.
Your hour includes
Not a logo studio: your name is set beautifully, nothing more. Not a Shopify store either: payments and checkout are quoted separately. We decide what your site needs together on our call.
Book your hourFirst Light/About
I’m Heather Dawn, the founder of First Light. I’ve spent about twenty years building things on the internet, and now I design, write and build websites for women with better things to do, made to be found on Google and the new AI search tools.

Heather Dawn, founder · Between Rome and New York
I love helping people with the things that come easy to me and feel impossibly hard to them, and for me, websites, tech and AI are all of those things.
I’ve spent about twenty years building things on the internet, and somewhere along the way I noticed that the part everyone dreads, the fonts and the photos and the copy and figuring out why the form won’t send, is the part I would happily do on a Sunday with a glass of wine. So when a woman tells me she’s been meaning to fix her website for two years, I know exactly how that feels, because I’ve watched so many brilliant women put their own thing last.
Maybe you bought the template, watched the tutorial at eleven at night, and closed the laptop wondering if you’re just not a tech person. You are plenty capable, and you also have far better things to do with your evenings. I care about the little details that make a site feel like you: the way the light falls in a photo, the font that finally looks like your brand, the sentence that sounds like you said it over coffee. And while I’m at it, I make sure ChatGPT and Claude can find you.
Tell me what you’re dreaming up. I’d love to help.
Vibes for getting out of your own way
My playlist for building things. Press play while you browse.